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Mixed Signals Uri Gneezy, Tipping Point Malcolm Gladwell 2 Books Set LaylaFSaad and visible results in aDescription Mixed Signals: How Incentives Really Work Incentives send powerful signals that aim to influence behavior. But often there is a conflict between what we say and what we do in response to these incentives. The result: mixed signals. Consider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasizes quality but pays for quantity. Employing real world scenarios just